“Many organizations are waking up to the fact that embracing accessibility leads to multiple benefits — reducing legal risks, strengthening brand presence, improving customer experience and colleague productivity.”
– Paul Smyth, Head of Digital Accessibility, Barclays
Accessible design improves overall user experience and satisfaction, especially in a variety of situations, across different devices, and for older users and users with varied capabilities. It helps drive innovation by solving unanticipated problems, enhances the brand value of the business, and expands its market reach.